Zhixu Zhang | Agricultural and Biological Sciences | Best Research Article Award

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Zhixu Zhang | Agricultural and Biological Sciences | Best Research Article Award

Hunan Agricultural University | China

Dr. Zhixu Zhang, a distinguished scholar at the College of Horticulture, Hunan Agricultural University, is recognized for his significant contributions to food science, particularly in the evaluation of functional foods, the deep processing of agricultural by-products, and innovative product development. His research focuses on the screening and evaluation of functional factors in plant-based raw materials, the processing characteristics and adaptability of food resources, and the intricate mechanisms linking nutritional components with human health. He has successfully presided over seven major research projects funded by provincial science and education departments and has played a pivotal role in more than ten national and international projects, including the National Major Special Project, the National Key Research and Development Plan, and international cooperation initiatives. Professor Zhang has published more than influential papers in esteemed journals such as Carbohydrate Polymers, Metabolites, LWT-Food Science and Technology, and Chinese Herbal Medicines. His innovative contributions are further reflected in six authorized invention patents and four software copyrights, underscoring his role in bridging research and practical applications. Notably, he received the Hunan Provincial Technology Award  for his pioneering work in functional food industrialization. His representative research covers diverse areas including functional dietary fiber, cholesterol-lowering plant sterols, fermented food technologies, and novel detection systems for food safety. In addition, he has contributed to the advancement of intellectual property transformation in universities, earning team innovation awards for his leadership in plant-based bioactive component utilization. With his dedication to interdisciplinary research and innovation, Professor Zhang continues to make impactful contributions to food science, functional nutrition, and agricultural product development.

 

Ivana ŠKRLEC | Genetics and Molecular Biology | Best Academic Researcher Award

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Ivana ŠKRLEC | Genetics and Molecular Biology | Best Academic Researcher Award

Faculty of Dental Medicine and Health Osijek | Croatia

Assoc. Prof. Dr. Ivana Škrlec is an accomplished molecular biologist and academic at the Faculty of Dental Medicine and Health in Osijek, Croatia, where she teaches in the Department of Biophysics, Biology, and Chemistry. She earned her Master’s degree in Molecular Biology from the University of Zagreb, completed a postgraduate study in Molecular Diagnostics, and defended her PhD at the Faculty of Medicine in Osijek under the supervision of Prof. Borut Peterlin. Dedicated to higher education and research, she lectures in biology, genetics, laboratory technologies, and research methodology, and contributes to the interdisciplinary PhD program in Molecular Biosciences at J. J. Strossmayer University in Osijek, where she teaches courses on computational statistical methods and scientific writing. A strong mentor, she has supervised numerous theses and actively fosters research engagement among students. Her scholarly impact is reflected in her extensive publications, including scientific papers, technical papers, three book chapters, and conference abstracts, along with oral presentations at international conferences. She serves as a reviewer for medical journals and is on the editorial boards of the Journal of Clinical and Medical Research and Exploratory Research and Hypothesis in Medicine. Recognized internationally, she has received multiple awards, including the MDPI Award for a highly cited paper, the Distinguished Editorial Board Member Award, and the first prize for the most cited publication in the Journal of Fungi. She has also gained international experience as a visiting scientist in Serbia, Hungary, and Slovenia and has played an active role in organizing major international congresses. Her research spans mental health, cardiogenetics, population genetics, endocrine disorders, circadian rhythms, and molecular biology, reflecting her multidisciplinary expertise and commitment to advancing science and education.

profile: Google Scholar | Scopus | Orcid

Featured Publications

Milostić-Srb, A., Srb, N., Talapko, J., Meštrović, T., Žiger, T., Pačarić, S., Fureš, R., & … (2024). The effect of COVID-19 and COVID-19 vaccination on assisted human reproduction outcomes: A systematic review and meta-analysis. Diseases, 12(9), 201.

Vasilj-Mihaljevic, M., Mihaljevic, I., Bekic, S., Zubcic, Z., Vasilj, A., & … (2024). Correlation of TPO antibody concentration with thyroid hormones as a predictor of clinical hypothyroidism/Korelacija koncentracije anti-TPO sa tireoidnim hormonima kao prediktor kliničkog hipotireoidizma. Acta Clinica Croatica, 63(3–4), 542–552.

Gorski, D. B., Vlainić, J., Škrlec, I., Novak, S., Novosel, Ž., Biloglav, Z., Plečko, V., & … (2024). Virulence factors and susceptibility to ciprofloxacin, vancomycin, triclosan, and chlorhexidine among Enterococci from clinical specimens, food, and wastewater. Microorganisms, 12(9), 1808.

Talapko, J., Erić, S., Meštrović, T., Stipetić, M. M., Juzbašić, M., Katalinić, D., & … (2024). The impact of oral microbiome dysbiosis on the aetiology, pathogenesis, and development of oral cancer. Cancers, 16(17), 2997.

Talapko, J., Juzbašić, M., Meštrović, T., Matijević, T., Mesarić, D., Katalinić, D., & … (2024). Aggregatibacter actinomycetemcomitans: From the oral cavity to the heart valves. Microorganisms, 12(7), 1451.

Mohamed Taieb Krakdia | Engineering | Best Researcher Award

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Mohamed Taieb Krakdia | Engineering | Best Researcher Award

University of Gabes | Tunisia

Mr. Mohamed Taieb Krakdia is a distinguished Tunisian academic and educator with a long and impactful career in the Ministry of Education, where he has served in various capacities, including Distinguished Senior Professor of Exceptional Degree, Senior Professor Emeritus of Secondary Education, and Senior Secondary School Teacher in Sidi Bouzid. Beginning his teaching career after earning the CAPES diploma, he has dedicated more than two decades to shaping the educational landscape in Tunisia while also pursuing advanced research in renewable energy and electrical engineering. He holds a Professional Master’s Degree in Renewable Energies and Energy Efficiency from ISET Sidi Bouzid, an Engineering Master’s Degree in Electrical Engineering from Université Elhadj Lakhder in Algeria, and is currently engaged in doctoral studies at ENIG Tunisia, focusing on the optimization of renewable energy resources in microgrids. His research interests revolve around integrating renewable energy sources such as photovoltaic systems, wind power, and solid oxide fuel cells into advanced microgrid structures with efficient energy storage and control strategies. He has contributed to the academic literature with publications including “Sliding-Mode and Lyapunov Function Based Control for a DC Microgrid with Renewable Generation, a Solid Oxide Fuel Cell, and Battery Storage” and “Control for a DC Microgrid for Photovoltaic–Wind Generation with a Solid Oxide Fuel Cell, Battery Storage, Dump Load (Aqua-Electrolyzer), and Three-Phase Four-Leg Inverter.” Alongside his academic pursuits, he is proficient in a range of technical and simulation tools such as MATLAB, Autocad, C/C++, and microcontroller programming, underscoring his commitment to both theoretical advancement and practical innovation in renewable energy systems.

Profile: Orcid

Featured Publications

  • Krakdia, M. T., & Sbita, L. (2024). Sliding-mode and Lyapunov function based control for a DC microgrid with renewable generation, a solid oxide fuel cell and battery storage. In Advances in Renewable Energy and Power Systems  Springer.

  • Krakdia, M. T., & Sbita, L. (2025). Control for a DC microgrid for photovoltaic–wind generation with a solid oxide fuel cell, battery storage, dump load (aqua-electrolyzer) and three-phase four-leg inverter (4L4W). Clean Technologies, 7(3), 79.

Qudrat Ullah | Veterinary Science and Veterinary Medicine | Best Researcher Award

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Qudrat Ullah | Veterinary Science and Veterinary Medicine | Best Researcher Award

Cholistan University of Veterinary and Animal Sciences | Pakistan

Dr. Qudrat Ullah, a Pakistani national , is an accomplished academic and researcher specializing in theriogenology, epidemiology, and zoonotic diseases with a focus on advancing both animal and public health. He is currently serving as Assistant Professor in the Department of Theriogenology at the Cholistan University of Veterinary and Animal Sciences (CUVAS), Bahawalpur, Pakistan, where he also holds administrative responsibilities as Officer Incharge of the department, Consultant/Expert Theriogenologist at the Directorate of Livestock Farms, and Focal Person for the Prime Minister Laptop Scheme. He previously held academic positions at The University of Agriculture, Dera Ismail Khan, Gomal University, and The University of Agriculture, Faisalabad, where he contributed as both teaching assistant and head of department. Dr. Ullah earned his PhD in Theriogenology from The University of Agriculture, Faisalabad, with his dissertation focusing on the serological and molecular investigations of coxiellosis and its association with reproductive disorders in small ruminants. During his PhD, he was awarded the prestigious HEC International Research Support Initiative Program (IRSIP) fellowship to conduct part of his research at the Institute of Bacterial Infections and Zoonoses, Friedrich-Loeffler-Institut (FLI), Germany. He also holds an MPhil in Theriogenology on brucellosis in crossbred cattle and a DVM degree. With a strong commitment to molecular epidemiology, his research emphasizes zoonoses such as Q fever and brucellosis, aiming to improve disease control strategies and reproductive health in animals. Dr. Ullah is recognized for his interdisciplinary approach, dedication to student mentorship, and contributions to veterinary education and research in Pakistan.

profile: Google Scholar

Featured Publications

  • Ullah, Q., Jamil, T., Saqib, M., Iqbal, M., & Neubauer, H. (2022). Q fever—A neglected zoonosis. Microorganisms, 10(8), 1530.

  • Ullah, Q., Jamil, T., Melzer, F., Saqib, M., Hussain, M. H., Jamil, H., Iqbal, M. A., Tahir, U., Ullah, S., Qureshi, Z. I., Schwarz, S. P., & Neubauer, H. (2020). Epidemiology and associated risk factors for brucellosis in small ruminants kept at institutional livestock farms in Punjab, Pakistan. Frontiers in Veterinary Science, 7, 526.

  • Ullah, Q., El-Adawy, H., Jamil, T., Jamil, H., Qureshi, Z. I., Saqib, M., Ullah, S., Shah, M. K., Khan, A. Z., Zubair, M., Khan, I., Mertens-Scholz, K., Henning, K., & Neubauer, H. (2019). Serological and molecular investigation of Coxiella burnetii in small ruminants and ticks in Punjab, Pakistan. International Journal of Environmental Research and Public Health, 16(21), 4271.

  • Ullah, Q., Jamil, T., Hussain, M. H., Jamil, H., Saqib, M., Tahir, U., Neubauer, H., & Sprague, L. D. (2019). High seropositivity for enteropathogenic Yersinia spp. in sheep and goats across nine government farms in the Pakistani Punjab. Journal of Infection in Developing Countries, 13(9), 843–846.

  • Ullah, Q., Jamil, H., Lodhi, L. A., Qureshi, Z. I., Ullah, S., Jamil, T., Khan, I., Bashir, S., Qudratullah, Wazir, I., Sallam, M. A., & Zubair, M. (2019). Brucellosis is significantly associated with reproductive disorders in dairy cattle of Punjab, Pakistan. Pakistan Journal of Zoology, 51(5),

  • Ullah, Q., Jamil, H., Qureshi, Z. I., Saqib, M., & Neubauer, H. (2018). Seroepidemiology of Q fever (Coxiellosis) in small ruminants kept at government livestock farms of Punjab, Pakistan. Pakistan Journal of Zoology, 51(1), 135–140.

  • Naz, S., Ishaque, U., Chatha, A. M. M., Farooq, M., Ullah, Q., Naz, S., Ragni, M., & Alhidary, I. (2025). Investigating the role of FOX gene family in development and stress response in Labeo rohita: A multi-faceted analysis of phylogeny and genome characterization. PLOS ONE, 20(8)

Seyit Kerimkhulle | Econometrics and Finance | Fast Cited Article Award

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Seyit Kerimkhulle | Econometrics and Finance | Fast Cited Article Award

L.N. Gumilyov Eurasian National University | Kazakhstan

Professor Seyit Kerimkhulle is a distinguished Kazakh scholar recognized for his multidisciplinary expertise at the intersection of applied mathematics, economics, econometrics and finance, computer science, and data mining, with a strong focus on developing intelligent information technologies and decision-making systems for macroeconomic policy, financial markets, platform industries, and the national ecosystem. Holding a Doctor of Economics in mathematical and instrumental methods of economics, a Candidate of Physical and Mathematical Sciences in differential equations and mathematical physics, and a Professorship in economic sciences, he has built a solid academic foundation that bridges theory and practice. His research spans fuzzy logic applications, inter-industry linkages, sustainability criteria for digital platform industries, eco-innovation, and resource-use models that address energy-water-food systems, production, and consumption challenges. With a Scopus  and a Web of Science, Professor Kerimkhulle has contributed significantly to high-impact international journals such as Econometrics, Mathematics, Symmetry, Sustainability, Applied Sciences, and Energies, advancing knowledge in sustainable supply chains, information security, and econometric modeling. Over the past five years, he has led and contributed to major research projects funded by national grants, including developing intelligent decision-support technologies, applying fuzzy logic to economic imbalances, and creating algorithms for implicit data relationship analysis, alongside demographic and urbanization studies in Kazakhstan. He also holds several copyright certificates for innovative computer programs and databases related to intelligent analytics and decision-making systems, registered with the National Institute of Intellectual Property of Kazakhstan. Passionate about advancing sustainable development and innovation, Professor Kerimkhulle continues to explore opportunities for impactful research and international collaboration, aiming to strengthen Kazakhstan’s competitiveness and contribute to the achievement of the UN Sustainable Development Goals.

profile: Scopus | Orcid

Featured Publications

Kerimkhulle, S. (2024). Econometric analysis of the sustainability and development of an alternative strategy to gross value added in Kazakhstan’s agricultural sector. Econometrics, 12(4), 29.

Kerimkhulle, S. (2023). Young duality for variational inequalities and nonparametric method of demand analysis in input-output models with inputs substitution: Application for Kazakhstan economy. Mathematics, 11(19), 4216.

Kerimkhulle, S. (2023). Fuzzy logic and its application in the assessment of information security risk of industrial internet of things. Symmetry, 15(10), 1958.

Kerimkhulle, S. (2022). The nonlinear model of inter-sectoral linkages of Kazakhstan for macroeconomic decision-making processes in sustainable supply chain management. Sustainability, 14(21), 14375.

Kerimkhulle, S. (2022). The evaluation of creditworthiness of trade and enterprises of service using the method based on fuzzy logic. Applied Sciences, 12(22), 11515.

Kerimkhulle, S. (2022). Assessment of regional and sectoral parameters of energy supply in the context of effective implementation of Kazakhstan’s energy policy. Energies, 15(5), 1777.

George Hanna | Chemistry | Best Researcher Award

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George Hanna | Chemistry | Best Researcher Award

Medical University of South Carolina | United States

Dr. George Steven Hanna is a Research Assistant Professor whose work lies at the intersection of environmental health, natural products chemistry, and biomedical sciences. He earned his B.S. in Marine Biology from the College of Charleston in 2014 and his Ph.D. in Biomedical Sciences with a focus on Natural Products Chemistry from the Medical University of South Carolina. With a strong foundation in marine biology, Dr. Hanna has developed a career-long interest in understanding how environmental exposures—particularly those related to water quality, pollutants, and microbial dynamics—influence human health and disease. His multidisciplinary research approach integrates environmental studies, epidemiology, ecology, bioinformatics, toxicology, metabolomics, and pharmacology, using the chemistry of nature to inform biological mechanisms and drive therapeutic discovery. He has cultivated collaborations with key organizations including NOAA, NIST, South Carolina’s Department of Natural Resources, and the College of Charleston, in addition to engaging community-based groups such as Charleston Waterkeepers. Through these partnerships, he has helped develop a five-year biobank of  citizen-science water samples, providing a valuable resource for evaluating bacterial pollutants, chemical contaminants, and sewage indicators in local waterways. Dr. Hanna’s research not only advances drug discovery and toxicological studies but also directly informs public health policy and water treatment strategies. Committed to team science, community engagement, and addressing health disparities, he seeks to bridge environmental and biomedical sciences to improve human health outcomes while fostering sustainable solutions that benefit both communities and ecosystems.

profile: Google Scholar 

Featured Publications

  • Hanna, G. S., Findlay, V. J., Turner, D. P., & Hamann, M. T. (2024). Quantitative NMR analysis of marine macroalgae for AGE inhibition by methylglyoxal scavenging. Journal of Agricultural and Food Chemistry, 72(39), 21905–21911.

  • Hanna, G. S., Benjamin, M. M., Choo, Y. M., De, R., Schinazi, R. F., Nielson, S. E., Hevel, J. M., & Hamann, M. T. (2024). Informatics and computational approaches for the discovery and optimization of natural product-inspired inhibitors of the SARS-CoV-2 2′-O-methyltransferase. Journal of Natural Products, 87(2), 217–227.

  • Valente, I. V. B., Garcia, D., Abbott, A., Spruill, L., Siegel, J., Forcucci, J., Hanna, G., Mukherjee, R., Hamann, M., Hilliard, E., Lockett, M., Cole, D. J., & Klauber-DeMore, N. (2024). The anti-proliferative effects of a frankincense extract in a window of opportunity phase Ia clinical trial for patients with breast cancer. Breast Cancer Research and Treatment, 204(3), 521–530.

  • Krisanits, B. A., Woods, P., Nogueira, L. M., Woolfork, D. D., Lloyd, C. E., Baldwin, A., Frye, C. C., Peterson, K. D., Cosh, S. D., Guo, Q. J., Spruill, L. S., Lilly, M. B., Helke, K., Li, H., Hanna, G. S., Hamann, M. T., Thomas, C., Ahmed, M., Gooz, M. B., Findlay, V. J., & Turner, D. P. (2022). Non-enzymatic glycoxidation linked with nutrition enhances the tumorigenic capacity of prostate cancer epithelia through AGE mediated activation of RAGE in cancer associated fibroblasts. Translational Oncology, 17, 101350.

  • Mayasari, D., Murti, Y. B., Pratiwi, S. U. T., Sudarsono, S., Hanna, G., & Hamann, M. T. (2022). TLC-based fingerprinting analysis of the geographical variation of Melastoma malabathricum in inland and archipelago regions: A rapid and easy-to-use tool for field metabolomics studies. Journal of Natural Products, 85(1), 292–300.

Iqra Qaisar | Environmental Science | Best Researcher Award

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Iqra Qaisar | Environmental Science | Best Researcher Award

Fatima Jinnah Women University | Pakistan

Iqra Qaisar, a passionate Science Educator from Rawalpindi, Pakistan, has over four years of teaching experience in Biology and Chemistry at middle and secondary levels, with a strong commitment to fostering inquiry-based and inclusive learning environments. She earned her Bachelor of Environmental Sciences from Fatima Jinnah Women University, Rawalpindi, graduating with an A grade, following her F.Sc. Pre-Medical from Army Public School and College and Matriculation in Science from Civil College of Commerce & Management. Currently serving as a Science Teacher at The Spirit School, Rawalpindi, she also brings prior experience from Future Foundation School and various coaching institutes, where she specialized in delivering tailored Biology and Chemistry lessons aligned with the national curriculum. Beyond academics, she gained valuable exposure as a Weekend Carer at Shifa Medical Complex and an intern at the National Cleaner Production Centre, contributing to sustainability awareness programs. Her professional development includes certifications from WHO, UNICEF, Georgia Tech, and Udemy, reflecting her dedication to continuous learning and global engagement. Actively collaborating with international organizations such as the World Health Organization (WHO) and the World Wide Fund for Nature (WWF), she integrates environmental and health perspectives into her teaching practice. Iqra is multilingual, proficient in English, Urdu, and Punjabi, and adept at using digital tools to enhance student engagement. She has also presented research and posters at scientific events, with her recent publication.

profile: Orcid

Featured Publications

Qaisar, I. (2025). Investigating the impact of air pollution and smog on human health in Pakistan: A systematic review. Journal Name, 10(2), 123–135.

 

Arun Jaiswal | Genetics and Molecular Biology | Best Researcher Award

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Arun Jaiswal | Genetics and Molecular Biology | Best Researcher Award

Federal University of Minas Gerais, Brazil

Dr. Arun Kumar Jaiswal is a dynamic and highly motivated researcher specializing in Bioinformatics, Genomics, Proteomics, Drug Discovery, and Bacterial Diseases, with a strong focus on Treponema pallidum, the causative agent of syphilis. He earned his B.Sc. in Biotechnology, Botany, and Chemistry from Veer Kunwar Singh University, Ara, India, followed by an M.Sc. in Bioinformatics from Devi Ahilya Vishwa Vidyalaya, Indore, India. He completed his Ph.D. in Bioinformatics in 2020 at the Laboratory of Cellular and Molecular Genetics, Institute of Biological Sciences, Federal University of Minas Gerais (UFMG), Brazil, where his award-winning thesis centered on pan-genomics, reverse vaccinology, and drug target identification for syphilis. Currently, he is a Residential Postdoctoral Fellow at LGCM, UFMG, supported by FAPEMIG, working on new drug target identification, pathogenomics, and vaccine development against Treponema pallidum, as well as exploring its neurological implications such as syphilitic meningitis. His expertise includes omics approaches (pan-genomics, subtractive genomics, reverse vaccinology), molecular dynamics simulations of protein–drug complexes, and next-generation sequencing data analysis. He also has growing interests in neuroinformatics and computational neuroscience to better understand neurosyphilis complications. Over the course of his career, Dr. Jaiswal has held several prestigious fellowships, including FAPEMIG and CNPq Postdoctoral Fellowships at UFMG, and an Exterior Postdoctoral Fellowship at King Abdullah University of Science and Technology, Saudi Arabia. Recognized for his academic excellence, he has received the Best Doctoral Thesis Award (2020) and a Best Poster Honorable Mention at the AB3C X-Meeting.

profile: Google Scholar | Scopus

Featured Publications

Prado, L. C. da S., Felice, A. G., Rodrigues, T. C. V., Tiwari, S., Andrade, B. S., Kato, R. B., Oliveira, C. J. F., Silva, M. V., Barh, D., Azevedo, V. A. de C., Jaiswal, A. K., & Soares, S. de C. (2021). New putative therapeutic targets against Serratia marcescens using reverse vaccinology and subtractive genomics. Journal of Biomolecular Structure and Dynamics. Taylor & Francis.

Felice, A. G., Santos, L. N. Q., Kolossowski, I., Zen, F. L., Alves, L. G., Rodrigues, T. C. V., Prado, L. C. S., Jaiswal, A. K., Tiwari, S., Miranda, F. M., Ramos, R. T. J., Azevedo, V., Oliveira, C. J. F., Benevides, L. J., & Soares, S. C. (2021). Comparative genomics of Bordetella pertussis and prediction of new vaccines and drug targets. Journal of Biomolecular Structure and Dynamics. Taylor & Francis.

Nogueira, W. G., Jaiswal, A. K., Tiwari, S., Ramos, R. T. J., Ghosh, P., Barh, D., Azevedo, V., & Soares, S. C. (2021). Computational identification of putative common genomic drug and vaccine targets in Mycoplasma genitalium. Genomics. Elsevier.

Jaiswal, A. K., Tiwari, S., Jamal, S. B., Oliveira, L. de C., Sales-Campos, H., Andrade-Silva, L. E., Oliveira, C. J. F., Ghosh, P., Barh, D., Azevedo, V., Soares, S. C., Junior, V. R., & Silva, M. V. (2021). Reverse vaccinology and subtractive genomics approaches for identifying common therapeutics against Mycobacterium leprae and Mycobacterium lepromatosis. Journal of Venomous Animals and Toxins Including Tropical Diseases.

Profeta, R., Seyffert, N., Tiwari, S., Viana, M. V. C., Jaiswal, A. K., Caetano, A. C., Bücker, D. H., Oliveira, L. T. de, Santos, R., Gala-Garcia, A., Kato, R. B., Padilh, F. F., Lima-Verde, I. B., Ghosh, P., Barh, D., Góes-Neto, A., Figueiredo, H. C. P., Soares, S. C., Meyer, R., … Castro, T. L. P. (2020). Comparative genomics with a multidrug-resistant Klebsiella pneumoniae isolate reveals the panorama of unexplored diversity in Northeast Brazil. Gene. Elsevier.

Iyyad Zahran | Management and Accounting | Best Researcher Award

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Iyyad Zahran | Management and Accounting | Best Researcher Award

Palestine Polytechnic University | Palestine

Iyyad Deeb Abdallah Zahran Shawesh is a marketing and digital marketing lecturer with strong expertise in academia and consultancy. He is passionate about teaching and guiding students to adapt to the fast-changing world of marketing while also equipping professionals and startups with the skills needed to thrive in competitive markets. With a career spanning diverse roles in marketing, finance, sales, and training, he combines academic knowledge with practical industry insights. His work as a consultant for startups demonstrates his ability to design innovative strategies that strengthen market presence and foster business growth. In addition to his teaching and consultancy roles, he has contributed to the field of research through publications on digital marketing, consumer behavior, sustainability, and emerging technologies. Known for his mentoring skills and engaging teaching style, Iyyad has become a trusted academic and advisor, dedicated to shaping the next generation of marketing professionals.

Professional Profile

Google Scholar

Education

Iyyad Zahran’s educational background reflects his dedication to advancing both theoretical and practical knowledge in marketing and business. He began his academic journey with a degree in Business Administration and Finance from Birzeit University, which provided him with a solid grounding in finance, management, and organizational practices. Building on this foundation, he pursued a master’s degree in Marketing at Arab Amman University in Jordan, where he expanded his expertise in consumer behavior, marketing strategy, and branding. His academic path continues with doctoral studies in Digital Marketing at the American University in Cyprus, where his research explores advanced topics in online consumer engagement, sustainability, and the influence of digital technologies on marketing practices. His education combines traditional business fundamentals with innovative marketing applications, enabling him to integrate classic principles with modern digital tools in both teaching and consultancy, while also inspiring his research contributions in sustainability and digital consumer behavior.

Experience

Iyyad Zahran has built a diverse professional career that bridges academia, consultancy, and industry practice. In academia, he has taught marketing and digital marketing at Palestine Polytechnic University, where he inspires students with both theoretical insights and practical applications. He has also served as a lecturer at Al-Quds Open University, broadening his impact across higher education. Alongside teaching, he has been active as a consultant for startups, focusing on digital marketing strategies that enhance brand visibility and customer engagement. His professional experience also includes key roles in the corporate sector, where he worked as a marketing and finance specialist in the banking industry and as a sales and marketing specialist in the private sector. Early in his career, he trained professionals in accounting software, equipping them with practical tools for financial management. This blend of teaching, consulting, and industry expertise reflects his ability to connect academia with real-world business needs.

Honors and Awards

Throughout his professional journey, Iyyad Zahran has been recognized for his contributions to academia, consultancy, and research. His work as a lecturer has been appreciated for its ability to merge practical industry experience with academic rigor, making his teaching impactful and engaging for students. In consultancy, his guidance to startups has earned acknowledgment for helping emerging businesses strengthen their market strategies and achieve sustainable growth. His publications in international journals further highlight his academic recognition, as they address critical issues such as consumer engagement, sustainability, and the influence of digital technologies on marketing practices. Participation in specialized workshops and certification programs in digital marketing and entrepreneurship also reflects his commitment to professional development. While his research continues to gain visibility through scholarly contributions, his most notable honor lies in being regarded as both a mentor and innovator who advances the understanding of digital marketing in education and practice.

Research Focus

Iyyad Zahran’s research interests center on the intersection of digital marketing, consumer behavior, and sustainability. His work explores how digital tools and platforms influence customer engagement, brand loyalty, and purchasing decisions. He has a particular focus on the role of social media, especially in the fashion and retail industries, analyzing how influencers shape consumer perceptions and sustainable consumption habits. In addition, his studies extend to the impact of environmental awareness and renewable energy adoption, reflecting his broader interest in linking marketing strategies to global sustainability goals. He has also investigated how crises, such as the COVID-19 pandemic, affect consumer behavior, emphasizing the mediating role of lifestyle choices and health-conscious practices. Emerging technologies, such as augmented reality, are another area of his research, examining their effects on customer experiences and industries at large. His research bridges marketing innovation with responsible consumption, contributing to both academic knowledge and practical business applications.

Publications

Title: Seduced by Style: How Instagram Fashion Influencers Build Brand Loyalty Through Customer Engagement in Sustainable Consumption
Year: 2025

Title: The Impact of Digital Marketing on Customer Interaction: Electronic Fashion Sales Stores
Year: 2024
Cited By: 1

Title: Exploring the Interplay Between Environmental Awareness, Sustainable Consumption, and Renewable Energy Adoption
Year: 2024

Title: The Impact of COVID-19 Risk Perceptions on Energy Beverage Consumption: The Mediation Role of a Healthy Lifestyle and Sustainable Consumption
Year: 2022
Cited By: 8

Title: Exploring the Multifaceted Impact of Augmented Reality Applications Across Industries and Consumer Behavior
Year: 2025
Cited By: 1

Conclusion

Iyyad Deeb Abdallah Zahran Shawesh stands out as a dedicated academic, consultant, and researcher who bridges the gap between theory and practice in marketing and digital marketing. His career demonstrates a consistent commitment to advancing knowledge, supporting startups, and contributing to academic discourse through impactful research. By combining experience in finance, marketing, and consultancy with his teaching, he has developed a holistic perspective that benefits both students and professionals. His educational background and ongoing doctoral research position him at the forefront of digital marketing innovation, while his publications highlight pressing issues such as sustainability, consumer engagement, and the role of emerging technologies in shaping markets. Iyyad’s ability to mentor, present, and design effective strategies reflects his leadership in the field. Looking ahead, his work will continue to enrich academia, guide businesses, and contribute to sustainable marketing practices that align with evolving global challenges.