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Dr. Manuel Morales-Serazzi | Data strategy | Best Researcher Award

PHD at University of Salamanca, Chile

🌦️📚  Dr. Manuel Morales-Serazzi, an esteemed academic and researcher at Austral University of Chile, Puerto Montt, is a seasoned professional in business economics. Holding a Doctorate and Masters in the field from the University of Salamanca, his expertise extends to management control and entrepreneurship. With a rich academic background, he contributes significantly to the Institute on Management and Industry. Recognized for achieving Cum Laude distinction at the University of Salamanca, Morales-Serazzi’s commitment is evident through his membership as an Adjunct Professor and impactful research on data analytics strategy. His publications delve into information quality and marketing analytics, showcasing his dedication to advancing knowledge..🌍

Professional Profiles:

Scopus profile

orcid profile

Researchgate profile



🎓Education and Qualifications:

💼University of Salamanca, Salamanca, Castilla y León, IS Doctor in Business Economics (IME) Duration: October 1, 2016, to Date University of Salamanca, Salamanca, Castilla y León, IS Master Research in Eco Business Economy (IME) Duration: October 1, 2016, to July 30, 2017 University of Chile, Santiago de Chile, Metropolitana, CL Master in Management Control (Faculty of Economics and Business) Duration: March 10, 2013, to December 14, 2015  🌍👩‍🔬


Austral University of Chile, Puerto Montt, Los Lagos, CL Position: Academic – Researcher Universidad Austral de Chile

Research Focus:

Manuel Morales-Serazzi’s research focus centers on the intersection of Business Data Analytics (BDA) and information quality, employing a multifaceted approach. As evidenced by publications like “A New Perspective of BDA and Information Quality” and “Achieving Useful Data Analytics for Marketing,” co-authored with Ó. González-Benito and M. Martos-Partal, his work delves into the complexities of information utilization and quality within marketing analytics. Additionally, his expertise extends to knowledge integration and organizational performance, particularly in the context of data analytics within family businesses. Morales-Serazzi’s research illuminates crucial insights for practitioners and scholars navigating the evolving landscape of data-driven decision-making.⚡🔬

Peer Reviewer & Academic Engagements:

Citations by 6 documents

3 Documents

2 h-index

Publications (TOP NOTES)



Manuel Morales-Serazzi | Data strategy | Best Researcher Award

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